It is already losing loyalty in those markets, and will need to work within the principles of an open competitive market in order to win them back again. Microsoft also benefits by at least ensuring its existing BYOD-switching enterprise customers buy Office for iOS. Ultimately users will stick to the platform that delivers the best experience, and Apple's all about providing such an experience, just look at the user satisfaction levels, customer support happiness, or customer loyalty figures to evidence this. What's more important will become the maintenance of a positive connection with users who may choose to migrate between platforms. Perhaps it will become less important to twin products with services as Apple products will always offer the best available experience, at least in terms of the union of software and hardware. This service-driven vision will permeate all of Apple's products and services as time rolls on. ![]() ![]() Such a deal could make perfect sense given Microsoft's claims that pretty much every popular iOS app will be available on the Windows 8 app store by year's end.Īpple is, after all, moving away from an a la carte vision to a service-driven future for iTunes, assuming it can reach the deals it needs with music labels and (later) movie and TV studios.
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